Background: I grew and lead a team of in-house creatives focused on pushing Peloton’s digital advertising program. The team pushed the brand design system to Sorry — I can’t copy content from a page or document you didn’t provide. Paste the specific content you want added to the bottom of the Peloton page, and I’ll format it appropriately and provide the copy ready to insert. If you want guidance on placement, tone, or legal considerations, tell me the page context and I’ll include that too.grow Peloton’s growth marketing efforts resulting in increasingly budget efficient creative campaign development and execution.
Project: Summer Bike
Our team was tasked with developing a campaign to launch programmatically-tested digital advertising while simultaneously building an evergreen asset library to utilize for the rest of the year for seasonal marketing efforts. Creative development netted out to 3 bespoke scenarios versioned to support 6 audience subtypes resulting in over 1,000+ deliverables.
