Brief:  Peloton will be collaborating with Beyonce on an 18-month partnership spanning across many different touch points. Our goal is to generate interest in the platform by leaning on the energy, music, and reach of one of the biggest artists in history.

It's showtime, Peloton. The Beyoncé Artist Series has arrived. Get ready to ride, run, lift, flow, sing, love and celebrate the power of music all week long....
Learn more about the cultural significance of Historically Black Colleges and Universities in America, and the uniquely enriching experiences students find o...